We talk a lot about strong financial performance as being probably the most key driver in building sellable value. In our last episode we discussed marketing with Liz Johnson and how an impactful strategy can help in growing sales and revenue or the top line of your P&L.
Today we’re going to focus more on the bottom-line profitability. Our topic is The 10 Biggest Profit Mistakes and our guest is Michelle Seiler Tucker, Founder & CEO of Seiler Tucker Incorporated.
Business value and growth are key to a successful exit and in this episode we’re going to discuss how the successful branding of your business can make a huge impact on your business growth and value. Our topic is Your Guide to Successful Branding and our guest is Liz Johnson, President and Principal Consultant at Mountain View Marketing.
It’s been one year since the Covid Crisis struck and for many, if not most, small business owners, it has felt more like five years in many ways. The nature of the crisis was unprecedented really with unique challenges having to do with working from home virtually and the related security and human resource issues, in addition to reductions in revenue and profitability. It’s been a tough stretch, and continues to be.
Pete Martin has worked in sales, operations, and executive management for over 25 years beginning with IBM, executive management at SAP, and then building six of his own companies. He has been personally involved in the sales of over $1 billion dollars of software, services, and technology to global companies such as Dow Chemical, Lockheed Martin and Eli Lilly, as well as small to medium-sized businesses.
Much of what we do in serving business owners, is helping them avoid costly or even destructive mistakes. Mistakes in how they build the business as well as how they exit… For example, one area often neglected until it’s too late is the work you do in tax planning. It is very easy for a business owner to make very expensive tax planning mistakes…
We know that building a sellable or transferable business not only helps an owner enjoy more freedom and control in the business today but it is also foundational for an owner to eventually realize a successful exit from the business and, it doesn’t matter if the sell to a third party, sell to key employees, an ESOP or transfer the business to family and of course to have a business that is sellable you need strong financial performance. One strategy that an owner can employ to ensure strong financial performance is implementing the right employee incentive compensation that aligns with the owner’s goals for growth...
