The Importance of Listening Skills in Building the Value of Your Business Ft. Christine Miles

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In five words, Sir Richard Branson summed up his leadership credo in a Forbes interview: "Listen more than you talk." According to Branson, if you want to be a great leader, it’s more important to be a great listener than a great speaker because "nobody learned anything by hearing themselves speak." And, in working with small business owners we have found Sir Richard’s exhortation to have proven results. The most successful business owners we work with the owners who realize consistent growth and profitability, build sellable value, and have happy employees and customers excel at listening. They listen as much, if not more, than they talk, they understand “they don’t know what they don’t know” and how that can hurt their business in both the short and long-term, and so, they listen and seek to understand their employees, customers, suppliers, vendors and the advice provided by consultants and advisors. We see it over and over and think it’s essential to building a sellable business and exiting on your own terms and conditions… So out topic today is The Importance of Listening Skills in Building the Value of Your Business