The Intersection of Business Reputation and Cyber Security Ft. Darren Hulem

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In building a sellable business, you also need to “protect the value of your business” and continually manage areas of risk like the one we’re going to talk about today cyber security… This is an area of risk management that we highlight at least annually because it’s so important and relevant. And if you’ve listened to any of the past episodes on the topic you’ve heard us mention the following statistics… 43% of cyber-attacks target small businesses. 60% of small businesses that are attacked go out of business within six months. 66% are concerned about cyber security risk. While 47% say they have no understanding of how to protect themselves against attacks. We want to help you build a business that can eventually be sold or transferred for maximum value --- and clearly if you experience a cyber attack…the chances of that happening are significantly reduced… And today we are going to discuss how a cyber attack could negatively impact your business reputation…