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In building value, of course a steady increase in revenues is a key driver of value, and increasing revenues always involves some level of marketing strategy. Perhaps your strategy has been word-of-mouth and referrals, or mailers, or email campaigns and you have a website that you also consider to be instrumental in marketing your business. But your website is not creating revenue and you’re just not sure how to make that happen, or perhaps it just seems too complicated, so you haven’t taken any steps to make it happen. And maybe you question whether it’s even worth the time and expense it would take generate any revenue from your site. Well, we want to continue to bring clarity to this issue of websites and marketing strategies…so that’s what we’re going to talk about today. Simplifying Your Website Marketing Strategy
