How to Identify Your Key Employees: A Key Business Value Driver

Identifying Key Employees is a Crucial Task for Any Organization.

Key employees are the driving force behind a company's success, and recognizing and nurturing their talents is essential for sustained growth and value acceleration. In this blog post, we will explore the importance of key employees, the characteristics that define them, and how you can identify them within your organization.

Why Identifying Key Employees Matters

Key employees are pivotal in achieving your organization's goals and maintaining a positive workplace culture. Identifying them is essential for several reasons:

1. Consistent Performance: Key employees consistently perform at a high level, ensuring your organization achieves its objectives.

2. Leadership Potential: Key employees often exhibit leadership qualities that can be harnessed for future growth.

3. Knowledge Transfer: Key employees possess critical knowledge and skills that are often difficult to replace.

4. Cultural Ambassadors: They embody your organization's values and culture, setting an example for their peers.

5. Employee Retention: Recognizing and rewarding key employees can help retain top talent and reduce turnover.

Characteristics of Key Employees

Key employees exhibit specific characteristics that set them apart from their colleagues. Here are some traits to look for:

1. Consistency: Key employees consistently meet or exceed performance expectations. They deliver results time and time again.

2. Leadership: They demonstrate leadership skills, even in non-managerial roles. They inspire and motivate their colleagues.

3. Problem Solvers: Key employees are adept at finding solutions to complex problems. They tackle challenges with creativity and perseverance.

4. Commitment: They are committed to the organization's goals and values. They go the extra mile to ensure success.

5. Team Player: While they may stand out individually, key employees also work well with others, fostering a positive team dynamic.

6. Adaptability: They can adapt to changing circumstances and are open to learning and growth.

How to Identify Key Employees

Identifying key employees within your organization can be challenging. Here are some strategies to help you pinpoint those who are genuinely indispensable:

1. Performance Metrics: Review performance metrics and appraisals to identify employees consistently achieving and exceeding targets. Look for a track record of excellence.

2. Peer and Supervisor Feedback: Seek input from both colleagues and supervisors. Key employees are often praised and admired by their peers and leaders.

3. Leadership Potential: Identify employees with leadership potential by assessing their ability to influence and guide others, regardless of their official title.

4. Problem-Solving Skills: Pay attention to individuals who consistently find creative solutions to challenges, both big and small.

5. Cultural Fit: Evaluate how well employees embody your organization's culture and values. Those who align most closely are likely key contributors.

6. Commitment and Initiative: Recognize those who consistently demonstrate commitment, take initiative, and contribute to the overall success of the organization.

7. Succession Planning: Consider which employees could fill critical roles in the future and invest in their development.

Summary

Identifying key employees is a critical process for any organization. These individuals are instrumental in driving success, maintaining a positive workplace culture, and ensuring continued growth. By recognizing the characteristics that define them and using specific strategies to identify them within your organization, you can invest in their development and ensure long-term success. In the end, the success of your business is closely tied to your ability to recognize and nurture your key employees.

If you need help identifying and equipping your future successor(s) contact us about our STRATEGY RENOVATION® Successor Coaching service.

Understanding the Taxation of Key Person Insurance

Key person insurance plays a vital role in protecting businesses from the financial impact of losing key individuals within the organization. It provides a safety net by compensating the company for the loss incurred due to the death or disability of a key employee. While key person insurance is a valuable risk management tool, business owners must understand the taxation aspects associated with these policies.

Tax Treatment of Premiums

Generally, the premiums paid for key person insurance policies are not tax-deductible as a business expense. The Internal Revenue Service (IRS) considers key person insurance premiums as a capital expense rather than an ordinary and necessary business expense. As a result, the premiums are typically not deductible from the company's taxable income.

Tax Treatment of Proceeds

When a key person insurance policy pays out due to the death or disability of the insured employee, the tax treatment of the proceeds depends on various factors. Generally, the insurance proceeds the business receives are not considered taxable income. Therefore, the payout is not subject to income tax.

However, there are situations where tax implications may arise. For instance, if the business has previously deducted the premiums paid as a business expense, any insurance proceeds exceeding the total premiums paid would be subject to income tax. Additionally, if the business has transferred ownership of the policy to the key employee, the proceeds may be taxable to the employee.

Tax Treatment of Cash Value

Some key person insurance policies, such as whole life or universal life insurance, accumulate cash value over time. The growth of this cash value is tax-deferred, meaning that the business does not have to pay taxes on the growth of the policy's cash value until it is withdrawn.

However, suppose the company surrenders the policy and receives the cash value. In that case, any amount received above the total premiums paid is subject to income taxes. It is important to note that withdrawing cash value from the policy can have tax implications, and consulting with a tax professional is recommended.

Tax Treatment of Premium Financing

Premium financing is a strategy where a third party provides a loan to the business to cover the premiums of a key person insurance policy. The company repays the loan with interest over time. From a tax perspective, the interest paid on the premium financing loan may be tax-deductible as a business expense, subject to certain limitations and restrictions.

Conclusion

Key person insurance is essential for businesses to mitigate the financial risks of losing key individuals. While the premiums paid for key person insurance are generally not tax-deductible, the death benefit received by the company upon the insured individual's death is typically tax-free. Businesses need to be aware of the potential tax implications of key person insurance, especially regarding cash value growth, policy transfers, and premium financing. Consulting with a qualified tax professional can help ensure compliance with tax regulations and maximize key person insurance benefits while minimizing tax burdens.

Contact us at email@ennislp.com or 301-859-0860 if we can be of service in reviewing your key person insurance program.

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Key Employees and Building and Protecting Business Value

You may have people working in key roles who are instrumental in growing and building the value of your business. These key people can be identified as having the following characteristics:

• makes a substantial business contribution

• possesses critical information or knowledge or

• maintains and nourishes key contacts and relationships

In helping clients plan to build a business that’s sellable, and then eventually exit on their own terms and conditions, we emphasize that “key people are a key value driver “ in realizing success in both of those strategic goals. And, we find it helpful for owners to have two categories in mind when considering key employees:

1. Building business value

2. Protecting business value

Key people help owners build value and exit successfully as their roles serve in removing the owner(s) from the day-to-day management of the business, and by accomplishing objectives and key results for growing the business, that are aligned with the exit goals of the owner(s). An important planning focus for the owner(s) in building value, as it pertains to key employees, would include alignment of the employee’s performance goals with the exit goals of the owner(s), and a well-defined key employee incentive plan that provides impactful awards for goal attainment and retention.

Owners need to be aware, that there is also inherent risk related to key employees. Risks involving departure and competition, solicitation of customers and/or employees, and disclosure of confidential information. There is also the risk of losing a key employee due to unexpected death or disability. It can be costly to recruit, train, and compensate for a replacement in such a situation, as well as makeup for any loss in corporate earnings. Important planning areas in protecting business value, as it pertains to key employees, would include: Well-written and regularly reviewed employee documents (i.e., Employment Agreement; (listen to ExitReadiness® PODCAST Episode 43 w/attorney Marc Engel) and adequate life insurance coverage on the key employee (listen to ExitReadiness® PODCAST 54 w/Bill Betz of Betz Financial Advisory).

Check out our virtual exit planning resources and solutions at exitreadiness.com

Aligning Employee Incentive Plans with Owner Goals

Sarah wanted to exit in 5 years and had learned through planning and analysis led by her exit planner what “her number” was, as well as an objective estimate of the value for her business. She was pleasantly surprised to find that the financial gap for making her post-business dreams happen is not insurmountable. At the same time, she is aware that growing the value of the business (Sarah’s largest asset) will be necessary to close the existing gap.

With her newly designed comprehensive exit plan, and a decision to exit with a future sale to an unidentified strategic buyer, Sarah now has a crystal clear picture of what is needed to maximize and preserve the value of the business and attain her post-exit goals. Following are a few of the key value-driver action items identified during the analysis of Sarah’s situation:

• Strengthen Management Team

• Improve Financial Performance

• Establish and document a Growth Plan

• Increase Recurring Revenue

Now that Sarah knows how much she needs to grow the value of the business within her planned time frame for an exit, and what needs to happen to facilitate the required growth, she needs to take action in aligning employee incentive compensation with her strategic goals. For example, there is a need to increase EBITDA so she will implement an added incentive for the Chief Operating Officer that is tied to profitability. Currently, all that’s in place is a year-end bonus simply based on Sarah’s generous nature and whether or not they “had a good year.” She will do likewise for other employees who help drive the performance needed to accomplish her goals.

Sarah also now knows that it will be essential for these key employees to stick around during, and after, a sale transaction if the transaction is to be successful. Key employees who are not incentivized to remain through the owner's exit can seriously impact the owner proceeds at the sale and even destroy the deal.  

So, what does Sarah do? Stock Option Plan?  Phantom Stock Plan? Restricted Stock? Cash-Based plan? Stay Bonus? What plan or plans will be the most effective, easiest to implement, and cost-efficient?  Incentive planning can be complicated requiring deep expertise in statutory and technical requirements, tax planning, and other areas.   The Certified Exit Planner has made sure that the right experts have been involved and coordinated in designing and implementing Sarah’s new incentive plan, and so she is quite confident in the final plan.

In summary, be intentional in aligning your employee incentive compensation plans with your strategic owner-based goals for growth and exit, and get the needed expertise on your advisor team to help design and implement the plan. Effective incentive planning can play a key role in helping you attain exit goals within your desired exit time frame.

Contact us today for an exploratory conversation if you want to exit within the next 10 years. Don’t wait until you feel pressure to leave your business to begin planning. Plan now.

Invest 12-15 minutes in the FREE ExitMap® Assessment and get a 12-page report scoring you in four key exit planning areas: Finance, Planning, Revenue/Profit, and Operations.