How to Identify Your Key Employees: A Key Business Value Driver

Identifying Key Employees is a Crucial Task for Any Organization.

Key employees are the driving force behind a company's success, and recognizing and nurturing their talents is essential for sustained growth and value acceleration. In this blog post, we will explore the importance of key employees, the characteristics that define them, and how you can identify them within your organization.

Why Identifying Key Employees Matters

Key employees are pivotal in achieving your organization's goals and maintaining a positive workplace culture. Identifying them is essential for several reasons:

1. Consistent Performance: Key employees consistently perform at a high level, ensuring your organization achieves its objectives.

2. Leadership Potential: Key employees often exhibit leadership qualities that can be harnessed for future growth.

3. Knowledge Transfer: Key employees possess critical knowledge and skills that are often difficult to replace.

4. Cultural Ambassadors: They embody your organization's values and culture, setting an example for their peers.

5. Employee Retention: Recognizing and rewarding key employees can help retain top talent and reduce turnover.

Characteristics of Key Employees

Key employees exhibit specific characteristics that set them apart from their colleagues. Here are some traits to look for:

1. Consistency: Key employees consistently meet or exceed performance expectations. They deliver results time and time again.

2. Leadership: They demonstrate leadership skills, even in non-managerial roles. They inspire and motivate their colleagues.

3. Problem Solvers: Key employees are adept at finding solutions to complex problems. They tackle challenges with creativity and perseverance.

4. Commitment: They are committed to the organization's goals and values. They go the extra mile to ensure success.

5. Team Player: While they may stand out individually, key employees also work well with others, fostering a positive team dynamic.

6. Adaptability: They can adapt to changing circumstances and are open to learning and growth.

How to Identify Key Employees

Identifying key employees within your organization can be challenging. Here are some strategies to help you pinpoint those who are genuinely indispensable:

1. Performance Metrics: Review performance metrics and appraisals to identify employees consistently achieving and exceeding targets. Look for a track record of excellence.

2. Peer and Supervisor Feedback: Seek input from both colleagues and supervisors. Key employees are often praised and admired by their peers and leaders.

3. Leadership Potential: Identify employees with leadership potential by assessing their ability to influence and guide others, regardless of their official title.

4. Problem-Solving Skills: Pay attention to individuals who consistently find creative solutions to challenges, both big and small.

5. Cultural Fit: Evaluate how well employees embody your organization's culture and values. Those who align most closely are likely key contributors.

6. Commitment and Initiative: Recognize those who consistently demonstrate commitment, take initiative, and contribute to the overall success of the organization.

7. Succession Planning: Consider which employees could fill critical roles in the future and invest in their development.

Summary

Identifying key employees is a critical process for any organization. These individuals are instrumental in driving success, maintaining a positive workplace culture, and ensuring continued growth. By recognizing the characteristics that define them and using specific strategies to identify them within your organization, you can invest in their development and ensure long-term success. In the end, the success of your business is closely tied to your ability to recognize and nurture your key employees.

If you need help identifying and equipping your future successor(s) contact us about our STRATEGY RENOVATION® Successor Coaching service.

When Should I Consider an Acquisition in Growing the Value of My Business?

Considering an acquisition as a growth and value acceleration strategy for your business can be beneficial in various circumstances. Following are situations in which you should consider acquisitions:

• Market Expansion: Acquiring another business can provide a faster and more efficient route to expand into new markets. If you have identified potential growth opportunities in a different geographic region or target market, acquiring a business with an established presence in that area can give you immediate access to customers, distribution networks, and market knowledge.

• Diversification: Acquisitions can be a strategy for diversifying your business's offerings. By acquiring a complementary company that offers products or services related to your existing offerings, you can broaden your product portfolio and reach a broader customer base. This diversification can reduce your reliance on a single product or market and provide opportunities for cross-selling and upselling.

• Competitive Advantage: Acquiring a competitor or a business with a unique technology, intellectual property, or market position can help you gain a competitive advantage. It can allow you to eliminate competition, increase market share, consolidate industry resources, or access innovative technologies that give you a distinctive edge in the market.

• Talent and Expertise: Acquisitions can be a means to acquire skilled employees, specialized expertise, or talented management teams. If you want to strengthen your team or enhance your capabilities in a specific area, acquiring a business with the desired talent and expertise can provide a quick and effective solution. This can help accelerate growth, improve operational efficiencies, and drive innovation.

• Cost Savings and Synergies: Acquisitions can result in cost savings and operational synergies. By integrating the operations of the acquired business with your own, you can eliminate duplicate functions, consolidate supply chains, and leverage economies of scale. This can lead to improved efficiency, reduced costs, and increased profitability.

• Access to Resources and Assets: Acquiring a business can grant you access to valuable resources, assets, or distribution channels that would be challenging or time-consuming to develop internally. These resources may include manufacturing facilities, intellectual property, customer relationships, supplier contracts, or proprietary technology. Acquiring such assets can enhance your competitive position and accelerate your growth trajectory.

• Strategic Opportunities: Assessing market dynamics, industry trends, and competitive landscapes can reveal strategic acquisition opportunities. Identify a business that aligns well with your long-term strategic goals or fills a gap in your capabilities. An acquisition can be a strategic move to capitalize on the opportunity and strengthen your overall position in the market.

Conducting thorough due diligence and analysis before pursuing an acquisition is essential. Assess the financial viability, cultural fit, legal and regulatory compliance, and compatibility with your existing operations. Engage professionals, such as Business Brokers, Investment Bankers, and M&A Advisors, to assist you in identifying potential targets and navigating the acquisition process.

Remember, acquisitions can be complex and involve risks, so careful planning and strategic alignment are crucial to ensuring a successful integration and achieving the intended growth objectives.

Invest 12-15 minutes in the FREE ExitMap® Assessment and get a 12-page report scoring you in four key exit planning areas: Finance, Planning, Revenue/Profit, and Operations.

Seven Questions Every Small Business Owner Should Answer

A company with strong value drivers can demand (and receive) a higher multiple on the same amount of EBITDA than can a company with average value drivers.  — John Brown, The Business Enterprise Institute (BEI)

Almost all of us consider the future and invest in the stock market either directly or through retirement plans to position ourselves and our families for the inevitable future.  While the above quote refers to investing in the stock market, the principle applies to your small business.  As you look ahead to the future, every small business owner should pay careful attention to the value drivers behind the business – ensuring the business portfolio increases over time.

In their book Execution, Ram Charan and Larry Bossidy speak about successful execution as “exposing reality and acting on that reality”.  So, as you consider your business investment, ask yourself the following “Value Driver questions:

 1.         Do I have a healthy management team?   It's often been said that people are our most valuable resource. Experienced leadership, that understands the business, as well as the culture of the organization, are critical to the ongoing success of the business. This is also one of the key factors behind developing business value when it comes down to selling your business.   Cultivating these employees, and ensuring that they remain even after you sell the business is significant to the events or buyer/owner of the business

2.         How effective are my operating systems?  Human resources, personnel recruitment and training, asset control, production control, and performance reports are all the key ingredients of healthy operations within any organization. If these internal mechanics are not running well, this could have significant negative consequences on the value of the organization.

3.         Are my margins equal to or better than the industry average?  If not, what actions can will it take to get them there?

4.         How diverse is my customer base?  Having one's eggs in one basket is always a risk. Having a key single customer that has more than 10% of total sales obviously is a downside for a business. Long before being ready to sell it is helpful to take a look at this and pursue diversification.

5.         Is my facility in “ship-shape”?  - keeping our home reflects our values, and our priorities. Similarly, keeping our business facility in sharp condition reflecting professionalism and effectiveness is critical to establishing business value. It was so into an outside third party, first impressions are significant. They were plucked attention to the small details.

6.         What is my growth strategy?   The roadmap for growth needs to clearly laid out, risks identified, and goals established.  Future cash flow, value and well-being of your employees is dependent on a vision for the future codified into actionable steps.  The plan alone will not get you there, but no plan will get you no-where.

7.         Do I have control of my numbers?  At the end of the day, you need to understand the financial health of your business.

Exit planning should begin the day you start your business.  And, at the core, or center of exit planning is maximizing the value of your business.  Just as you manage the value of your 401k or investment portfolio, investing time, energy and thought into building the value of your business will position you to exit in the manner you desire.  Get started today by exposing reality and assessing your business value drivers.

Invest 12-15 minutes in the FREE ExitMap® Assessment and get a 12-page report scoring you in four key exit planning areas: Finance, Planning, Revenue/Profit, and Operations.

Build and grow the right way...

Like most successful small business owners, George had invested much of his life and resources in his business over the last twenty plus years and realized personal prosperity and respect within the marketplace.  The business had been profitable, with revenue generally stable and increasing, and George continued to see his personal standard of living increase.  

At the same time, George had an ongoing irritant, and that was his inability to "really take a vacation".  George and his wife Susan were able to "get away" a few times each year, but it was seldom more than a week, and he most always remained tied to the business in some way or another while he was gone.  His phone and computer would still see a lot of action on "vacation".

Five years ago, George was "ready to sell the business and retire".  They now had four grandchildren they wanted to spend time with, they wanted to travel, and simply "enjoy life" while they were still very healthy.  George's transition from being "all in" to "I'm done" happened quite fast, surprising both George and Susan.  Coincidentally, around that time, George was approached by a couple of potential buyers interested in purchasing his company.  George was excited that he would now sell his company and he and Susan would be free to do all they wanted to do.

George experienced what he called "a sad awakening" when the most serious buyer made an offer that was significantly less than what George and Susan needed, along with an "earn-out" requirement.  George would have to remain on as an employee for three more years in order to earn 25% of the proposed sale price.  The potential buyer pointed to areas of risk including "the business still runs too much through you George", a lack of management team incentivized to remain during the transition, an inability to produce requested financials in a timely manner, and an unproven growth strategy as reasons for the low offer.

George had a huge decision to make, take the low offer and adjust downward the plans that he and Susan were looking forward to, or, reject the offer and invest more years in building his business the right way for a successful sale in the future.  Not an easy decision considering a few days ago both he and Susan were envisioning travel and "grandkid time" becoming reality within the next few months.  As George is now an employee working hard to earn the balance of his reduced payout, and Susan is doing much of the grandkid time by herself, he came to understand the hard way that you can never start too soon in building your business the right way for a successful exit.

 Invest 12-15 minutes in the FREE ExitMap® Assessment and get a 12-page report scoring you in four key exit planning areas: Finance, Planning, Revenue/Profit, and Operations.  

Focus On Driving Your Multiple

The value of your business comes down to a single equation: what multiple of your profit is an acquirer willing to pay for your company?

Profit × Multiple = Value

Most owners believe the best way to improve the value of their company is to make more profit – so, they find ways to sell more and more. As experts in their industry, it’s natural that customers want to personally engage with them, which means spending more time on the phones, on the road and face-to-face to increase sales.

With this model, a company can slightly grow, but the owner’s life becomes much more difficult: customers demand more time and service, employees begin to burn out, and soon it feels like there are not enough hours in the day. Revenue flat lines, health can suffer and relationships get strained – all from working too much. Does this feel familiar?

If you’re spending too much time and effort on increasing your profit, you could find yourself diminishing the overall value of your business. The solution? Focus on driving your multiple (the other number in the equation above). Driving your multiple will ultimately help you grow your company value, improve your profit and redeem your freedom.

What Drives Your Multiple:

Differentiated Market Position - Acquirers only buy what they could not easily create, so expect to be paid more if you have close to a monopoly on what you sell and/or are one of the few companies who have been licensed to provide the specific product or service in your market.

Lots of Runway - Most founders think market share is something to strive for, but in the eyes of an acquirer, it can decrease the value of your business because you’ve already sopped up most of the opportunity.

Recurring Revenue - An acquirer is going to want to know how your business will do once you leave – recurring revenue assures them that there will still be a business once the founder hits eject.

Financials - The size and profitability of your company will matter to investors. So will the quality of your bookkeeping.

The You Factor - The most valuable businesses can thrive without their owners. The inverse is also true because the most valuable businesses are masters of independence.

Invest 12-15 minutes in the FREE ExitMap® Assessment and get a 12-page report scoring you in four key exit planning areas: Finance, Planning, Revenue/Profit, and Operations.

Accelerating the Transferable Value of Your Business

At the heart of an effective and successful plan for a business owner's exit is what we call transferable or sellable value. The transferable value being the value of your business apart from you the owner or what someone is willing to pay for the business without you.  

Following are a few sample questions for gauging the strength of your business transferable value:

"Can I really take a vacation from my business?  If so, for how long?  Would I be on the phone or my computer much of the time I'm away?"

"Do we have the right incentives in place to motivate, reward, and retain key employees even through a transition of the business?"

"Do we have a management team in place to take us to the next level of growth?"

"Are our operating systems strong and could they support future growth?"

"When was the last time we had either a legal or HR audit?"

"Do we have recurring revenue?"

And, because potential buyers are buying future cash flow, right at the top of the list of questions would be, "How strong is our EBITDA or free cash flow, and do we have a plan for growth?".  

The following sample scenario depicts the impact of strong cash flow and revenue growth on business value:

Today: 

Revenue = $ 2,500,000

EBITDA =   $ 250,000 (10%)

Biz Value Multiple of EBITDA = 4 X

Business Value = $ 1,000,000

End of Year 5 with Revenue and EBITDA growing at 10% (8% after inflation)

Revenue = $ 3,673,000

EBITDA = $   367,000 (10%)

Biz Value Multiple of EBITDA =  6X

Business Value = $ 2,200,000

NOTE:  The multiples used are for illustration purposes only.  For a business of this size, multiples are often lower.

So, if your post-business or legacy plans are contingent upon the future sale of your business to a potential buyer, the following are some action steps you should take as soon as possible to know how to increase cash flow and growth:

1. Get an accurate current valuation of your business. Find out what your business is really worth now. Meaningful planning requires accurate data.

2. Get a personal financial needs analysis. Find out how much you will need to do all you want to do post-exit. Not back of the envelope but a legit financial plan that considers taxes, cash flow, goals, etc..

3. Perform a financial GAP Analysis. Subtract what you have (personal assets and business value) from what you will need. If there is a GAP, it will represent the amount your largest asset will need to increase in value, unless you have other assets with greater growth potential.

4. Assess the strength of your value drivers and design a plan to accelerate value and growth.

It takes financial resources and planning to accelerate the value of your business, so the more time you have to budget, plan, and execute the plan the better your chances of a successful exit or transition.

Contact us today for help with accelerating the value of your business and planning your eventual exit. email@ennislp.com | 301-859-0860 | ennislp.com

Invest 12-15 minutes in the FREE ExitMap® Assessment and get a 12-page report scoring you in four key exit planning areas: Finance, Planning, Revenue/Profit, and Operations.