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All small business owners, at least all the ones we know, are continually focused on sales and increasing revenue. And rightfully so if they have a desire to get value out of the business eventually with a transaction. As you’ve heard us say many times here in the past, nothing is more important than financial performance when selling your business to a third party, but it's also important if you decide to sell to insiders or an ESOP. You will need cash flow to be successful in executing any of these exit routes and that begins with sales. With that said, we also find that it can be challenging for small business owners to have a disciplined approach to sales forecasting and so that’s our topic today. A Beginners Guide to Sales Forecasting And we have with us repeat guest Chris Tully of Sales Growth Advisors.
